Theoretische Fundierung Praktische Relevanz Handelsforschung PDF 8adba01ed

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Theoretische Fundierung und praktische Relevanz der Handelsforschung (German Edition) PDF




: Theoretische Fundierung und praktische Relevanz der Handelsforschung (German Edition)

ISBN : #3835007025 | Date : 2007-02-22

Description :

PDF-ca7e2 | Namhafte Handelsexperten thematisieren zentrale Aspekte des Konsumentenverhaltens als Basis einer marktorientierten Unternehmensführung. Die strategische Planung im Handel wird ebenso angesprochen wie die operativen Instrumente des Handelsmarketings, neue Organisations- und Kooperationsformen und der Einsatz innovativer Technologien…. Theoretische Fundierung und praktische Relevanz der Handelsforschung (German Edition)


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Advances Services Marketing Management Business PDF 87a5b4efe

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Advances in services marketing and management, Volume 4 (Advances in Applied Business Strategy) PDF




by Teresa A. Swartz : Advances in services marketing and management, Volume 4 (Advances in Applied Business Strategy)

ISBN : #1559388552 | Date : 1995-08-25

Description :

PDF-c9d8f | This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality…. Advances in services marketing and management, Volume 4 (Advances in Applied Business Strategy)


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[Pub.06gCT] Advances in services marketing and management, Volume 4 (Advances in Applied Business Strategy) PDF | by Teresa A. Swartz


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Magnet Marketing Ultimate Attracting Customers PDF 84b9e9924

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Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers PDF




by John R. Graham : Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers

ISBN : #0471526487 | Date : 1991-01-16

Description :

PDF-a10f3 | Offers a unique set of proven strategies that turn coventional marketing wisdom upside-down. Here is a complete program for turning any business into a concern that customers seek out on their own. Shows that the role of marketing is to give people bold reasons for becoming customers and clients of their own accord through magnet marketing. Argues against such inefficient techniques as cold-callin… Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers


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Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers by by John R. Graham

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Marketing Strategy Digital Age Commerce PDF 2cb4d698c

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Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings) PDF




by Elizabeth Daniel : Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings)

ISBN : #0273654799 | Date : 2001-10

Description :

PDF-e0efe | With the dotcom bubble well and truly burst, it is clear that to conduct successful business online you need an effective e-business strategy. This report shows you how to develop, design, implement and measure your e-commerce strategy. It guides you through the entire cycle from the identification of options, through prioritisation and implementation to measurement and review. Each stage contains… Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings)


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Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings) by by Elizabeth Daniel

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International Marketing Strategies Build Market PDF 3e188bfe9

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International Marketing Strategies: How to Build International Market Share PDF




by Erik Wiklund : International Marketing Strategies: How to Build International Market Share

ISBN : #0071003371 | Date : 1987-07-01

Description :

PDF-01f52 | … International Marketing Strategies: How to Build International Market Share


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International Marketing Strategies: How to Build International Market Share by by Erik Wiklund

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Summary Growth Review Analysis Baumgartner Ebook PDF 6cd159c1f

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Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book PDF




by BusinessNews Publishing : Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-6e870 | The must-read summary of Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark’s book: “Sales Growth: Five Proven Strategies from the World’s Sales Leaders”.This complete summary of the ideas from Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark’s book “Sales Growth” highlights that today’s market place clearly requires companies to be very good at selling. In their book, the authors explai… Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book


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Mastering Services Pricing Designing Pricing PDF 433127081

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Mastering Services Pricing: Designing pricing that works for you and for your clients PDF




by Kevin Doolan : Mastering Services Pricing: Designing pricing that works for you and for your clients

ISBN : #129206336X | Date : 2015-09-10

Description :

PDF-be0d1 | The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay.   As traditional manufacturing companies move to service provision, how should they price their services? What pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get you… Mastering Services Pricing: Designing pricing that works for you and for your clients


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Winning Business Dummies Stewart Stuchbury PDF 1c0b1fc3c

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Winning New Business For Dummies PDF




by Stewart Stuchbury : Winning New Business For Dummies

ISBN : #1119274168 | Date : 2017-03-27

Description :

PDF-97826 | Win more new business today New business is the lifeblood of every company – and this book expertly guides you through the process of securing more than your fair share of it. If you’re a salesperson in the trenches looking for inspiration, this book offers real-life advice on improving your customer-facing skills to win more new business. The structured approach presented inside will have you w… Winning New Business For Dummies


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Winning New Business For Dummies by by Stewart Stuchbury

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Playing Bigger Than You Are PDF B106bfadb

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Playing Bigger Than You Are: How to Sell Big Accounts Even if You’re David in a World of Goliaths PDF




by William T. Brooks : Playing Bigger Than You Are: How to Sell Big Accounts Even if You’re David in a World of Goliaths

ISBN : #0470260351 | Date : 2009-10-26

Description :

PDF-b3aef | The small or mid-sized business’ guide to outselling the big boys Often, small or mid-sized businesses don’t think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don’t have the advertising budgets or purchasing power of their bigger counterparts doesn’t mean they can’t play ball. For sales organizations, service matters much m… Playing Bigger Than You Are: How to Sell Big Accounts Even if You’re David in a World of Goliaths


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Playing Bigger Than You Are: How to Sell Big Accounts Even if You’re David in a World of Goliaths by by William T. Brooks

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Marketing Strategy Checklists Institute Management PDF 9678b0f1d

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Marketing and Strategy (Business Checklists) PDF




by Institute of Management : Marketing and Strategy (Business Checklists)

ISBN : #0340742909 | Date : 1999-05-17

Description :

PDF-21c14 | This series offers practical guidance for middle and senior managers. Reflecting best management practice, this book offers point-by-point action checklists for marketing and strategy. Each checklist comprises of the following various elements: a general introduction to each topic indicating the checklist’s objectives; a definition of the management function or strategy; benefits and pitfalls of e… Marketing and Strategy (Business Checklists)


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Marketing and Strategy (Business Checklists) by by Institute of Management

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